Brand EX Blog

I enjoy life at the intersection of design and how one experiences a product, a service, a brand. As the landscape continues to change, I'll be sharing stories about big brands, soon-to-be big brands, and more.

Here's five of my posts (redirects to tumblr.com). For additional posts, please visit my blog Brand EX

Fan Experiences

Evolution of the NFL Fan Experience ◉ #CustomerExperience #CX #CEM #Branding

Creating Opportunities

How Way Leads on to Way ◉ #RobertFrost #PersonalBranding

Branding Little Red Socks

The Brand Behind the Little Red Socks ◉ #BrandAmbassadors #BostonStrong #CustomerExperience #CX

Screen-free Challenge

Have You Ever Been Given a Screen-free Challenge? ◉ #DigitalDetox #SocialMediaAnalytics

Celebrity Endorsements and Authenticity

Celebrity Endorsement: The Power of Authenticity ◉ #PerceptionMapping #Branding

Photos: Chris Grosse: Tom Brady | Shutterstock: arrows, socks, tablet | Addidas: David Beckham