NBC Upfront CX Design - CHRIS GROSSE - Cross Channel Brand Builder

Experiential Marketing NBC Upfront Promotion

Recognized with a Broadcast Designers Association (Promax|BDA) national award

Color Us Fun! NBC Upfront Promotion

NBC Entertainment, with one of the world’s most recognizable logos, consistently provides quality tv shows for children with its Saturday morning line-up. In NYC, spring and annual Upfronts are synonymous. At this time of the year marketers, advertisers, and media buyers preview fall season line-ups at high energy, celebrity-laden parties, kicking off Upfront Week – a time when broadcast and cable networks sell ad time on their upcoming show. ’Color Us Fun’ pulled out all the stops at the fabulous Art Deco Radio City Hall!

Being integrally involved on an Upfront is a rush; one needs to pro-activley anticipate eleventh hour line-up decisions. Full-color, one-sheet templates were designed and printed, awaiting a final black-plate run. Upfronts are an all-hands-on-deck team effort: from Exec VPs popping into designers’ offices, to the meticulously choreographed production rehearsal, to showtime. I loved it!

Our ’Color Us Fun’ campaign truly had fun with NBC’s logo:

With a wing span of five feet, Crayola-filled NBC peacocks welcomed guests
Coloring Book Media Kits included a set of six, peacock-colored crayons
Twelve, jumbo-sized, 3-D crayons flanked the main stage

Steff Geissbühler's (Chermayeff & Geismar) version of the peacock endures to this day. Here's a fun read, What You Can Learn from the Evolution of the NBC Logo.

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Product Photos: Chris Grosse