One Look. One Feel. Equipping Monster’s Field Sale Reps.

Reinforcing the look-and-feel established by Project Art Director and Copywriter/Creative Director, I helped with their print deadline by extending the concept to additional collateral. Specifically, leave-behind wire-o booklets, letterheads, and PowerPoint templates. Letterhead details included rounded corners and 4-color printing on the reverse side of vellum stock (with 1-color black on front).

SCOPE OF WORK: B2B Brand Extension | Print Collateral | Branded Powerpoint Templates | AUDIENCE: Field Sales | PERSONAL CONTRIBUTIONS: Design | Production | CREATIVE TEAM: Art Director | Creative Director/Copywriter | Designer-Production Artist | Monster Illustration: Allan Downi:ng

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Employee Career Development

As the #1 Career Management portal, Monster recognizes the value of its own employees’ career paths, and provides opportunities for growth and advancement. I designed a pocket-sized flip book to encourage Monster’s Telesales and Marketing Reps in reaching their goal of progressing into Account Management positions. Along with succinct checklists for tracking personal progress, the booklet outlines required readings, seminars, presentations, and job performance expectations. Loose leaf rings provide flexibility, allowing content to be easily updated.

Additionally, I proposed an initial over-run of the 4-color pages — providing the opportunity to insert revised content via single, 1-color press runs.

SCOPE OF WORK: Internal Communications | AUDIENCE: Monster’s Internal Telesales + Marketing Reps | PERSONAL CONTRIBUTIONS: Concept + Design | Project Management | Specs + Estimates | Production Artist | On-press QA | CREATIVE TEAM: Designer | Copywriter | Production Artist

Product Photos: Chris Grosse